Getting a new website can be a stressful time so many of us put it off until we absolutely have to, but your website is crucial to your marketing strategy.
Your customers are likely to do online research before engaging with your company so, if your website isn’t up to scratch, it’s likely that it will have a negative influence on the sales of your goods or services.
It’s essential that your website is kept up to date and fresh to keep the interest of your clients, so if you’re unsure whether or not your site is up to par, here are 3 signs that it’s time for a new website.
It’s not responsive
Responsive web design and mobile friendly websites are monumental in today’s world. So many people now use their mobile phones to browse the internet so, if your website won’t comply with today’s demands, your business will suffer greatly.
In fact, a study carried out by Google has suggested that 90% of people who own a variety of devices will use multiple screens to carry out tasks. Because of this, it’s endlessly important that your website is responsive so that it will work well and consistently on all platforms.
If your website isn’t responsive and doesn’t work well or at all on mobile devices, that’s a clear sign that it’s time for you to get a new website and find a web designer who will make it responsive.
Your competitor’s website is better than yours
Websites are at the forefront of every business, so having an attractive and easy to navigate website is absolutely essential. If your competitor has a better website than you, it’s time to get a new website.
We spoke to London based WordPress web designers, Liquid Bubble who said: “You should be checking your competitor’s website regularly to stay ahead of the game. Make a note of why their website is better than yours and do your best to outdo them: think speed, user interface, performance, and content.”
If you’re falling behind in any of those areas and are struggling to pick up the pace, it’s definitely time to get in touch with a web designer to up your game.
If your website doesn’t begin with https or it doesn’t have a security certificate, then it could be an easy target and vulnerable to things like cybercrime. It’s especially important that your website is secure if you accept online payments or hold any customer data.
If your website does not comply to PCI, you run the risk of getting fined and having your website shut down, so it’s time for a new website if it’s not secure. If you’re not clued up about website security, read this article for 9 security tips to protect your website from hackers.
These are just a few indicators that you may need a new website and, although getting a new website can be a daunting task, it should be seen as an investment into your company from which you will reap rewards.
Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has 23 years of experience in the field of Ecommerce website, software and app development. Ray volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs.