When it comes to website creation for your online business, it’s not something you want to do haphazardly. Your web design can make or break your website and truly is a reflection of your business. There are many aspects of your web design that will influence how your customers perceive your business, products and services, and brand. This includes overall appearance, design, ease of navigation and level of professionalism. Your website is the mirror into your business and brand. Here are some key points to keep in mind when it comes to your web design.
Get the Graphics Right
Aim for graphics that are professional with just the right aesthetic touches. On the other end of the spectrum, don’t go overboard with your web design. Stay away from flashy graphics and too much going on. You don’t want to overwhelm your visitors or affect your loading time. This will make users feel you’re unreliable and might cause them to avoid your site altogether. So do your part and avoid frustrated customers.
As you go about your web design, be mindful about what background and text colors you use. Colors can affect how your visitors think or feel about your business. Also, make sure the background isn’t too loud and doesn’t affect the text readability. The web design should be consistent on every page of your site with a unifying style.
Content: Q Is for Quality
Content is not just meant to take up space—it should actually be useful, informative and meaningful. This includes everything from product or service information to informative articles and helpful links. Put thought into your content and what would be useful to your target market. Write what they’ll want to read! If users don’t find what they’re looking for on your website, they’ll move on very quickly. Give them a reason to stay on your site and come back again in the future. The most successful websites typically include copy that is simple, concise and informative.
Web Design from a User’s POV
Putting yourself in your visitors’ point of view can help you consistently make improvements to your website and overall web design. Revisions are required for any art or work if you want it to be the best it can be. Continually invest time and effort in your website. By putting yourself in your users’ shoes, maybe you’ll notice that certain pages take too long to load or others aren’t as visually pleasing as you had thought. You should always think of your web design as a work in progress that can be edited and updated. Does your homepage tell the visitor everything they need to know about your business, brand or your products? Is your site easy to navigate? How are your navigation links—are they all in working order? Is your drop down menu in a logical position on the screen? Anticipate problems your users might have, and fix them before you lose potential customers.
Lindsay is the kind of person who always catches errors as she's reading books, articles, and copy on the internet. She can't help but think to herself, if only she could've gotten her hands on it first! She is an extremely nit-picky and detail-oriented editor with a bachelor's degree from the University of Massachusetts, where she graduated with a 3.7 GPA.
As an undergraduate she focused on fiction and poetry and began her first novel under the close direction of professor and New York Times bestselling author Andre Dubus III. Her favorite projects to tackle include copy editing, proofreading, and writing copy for business websites.