Ever want to know exactly how SEO works and what it takes to master it? That’s exactly what Mark Suster breaks down today with his guest Rand Fishkin, CEO & Co-Founder of the web’s most popular SEO Software provider; SEOmoz. Rand explains how he built SEOmoz, what it takes to run a successful online company through optimizing search results, and what kind of an effect Google’s Panda update had on his life. We’d like to thank our sponsors Fenwick & West and Assistly. Go to assistly.com for an exclusive This Week in Venture Capital special offer. For more episodes and a full schedule, visit thisweekin.com

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