Optimizing a site does not simply end when everything is in place. SEO is certainly not a one-time thing: it needs to be monitored in order to track progress and make improvements. 2SEO provides monthly website traffic monitoring reports that indicate how your SEO campaign is progressing through the search engine ranking positions. This allows you to continually improve and revise your SEO strategies based on the data. Get in touch with us today to ensure your SEO campaign is working for you.
The Importance of Website Traffic Monitoring and Data Gathering
SEO monitoring involves monitoring website traffic, but this alone is not an indicator that your SEO campaign is successful. To achieve continued success, you must continue to monitor and use SEO techniques that work. Remember, many of your competitors are optimizing their websites and making updates on a regular basis, and you are continuously competing with them.
Google Analytics Integration
Hundreds of website traffic monitoring and reporting tools are available on the web, but Google Analytics is considered to be one of the best traffic monitoring tools to monitor your website performance. Google Analytics, or commonly referred to as GA, provides information not only with regard to visitor activities, but it also includes information about where your traffic originated, what keywords your users are searching for, what clicks are from email campaigns you’ve conducted, and so forth.
Google Analytics has many features that other traffic monitoring tools don’t have and best of all, it is free. The only effort required is for you to analyze the data and determine how you will proceed based on the numbers in order to create an effective SEO monitoring and reporting campaign to maintain, and improve, your position.
SEO Monitoring with Keywords and Ranking
You’ll want to track keyword traffic and keyword rankings, which will allow you to get a more in-depth look at how your SEO strategy is working for you. By using the search bar, Google Analytics allows you to see which keywords are driving the most traffic. You’ll also be able to zero in on whether users are searching for your business directly by name or what keywords led them to your site through organic search results. Keywords can also help you determine what your visitors are most interested in and what buying stage they’re in. In this sense, you could learn more about your demographic and target market.
Your search engine ranking should also be monitored because when you appear higher on the search results, you are more likely to catch a user’s eye. They will automatically have more trust in your brand and are more likely to click on your links. You cannot improve your ranking overnight, but with a focus on strong page descriptions and quality copy, you can change it over time. Another technique to improve your click-through rates is to use rich snippets. In this way, Google can display more useful and relevant info in the search results.
Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has 23 years of experience in the field of Ecommerce website, software and app development. Ray volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs.