Search Engine Marketing is important for every business online to succeed online. Using effective SEM methods like SEO (Search Engine Optimization) and PPC (Pay-Per-Click), businesses can generate many leads with even limited budget.
Here’s 5 Reasons why small businesses must invest in SEM:
1 Driving Traffic with Search Engine Marketing
SEM is the best way to bring traffic to your website.
There are two ways to bring traffic using search engines: Organic and paid search engine advertising.
SEO helps to rank a website in organic results of Search Engine and sends free traffic to your site. People use search engines to find businesses. You can get ready to buy customers by ranking for buy intent keywords. There are many certified SEO professionals such as SEO Specialist Nav that can help you build successful SEO plan. SEO is a long-term investment with long term benefits.
PPC can bring paid and targeted traffic to your website instantly. You can get your website on top page of Search Engine within hours.
2 Target Audience with Search Engine Marketing
SEM can help you reach your target audience. Ranking on the top pages of search engine for your service related keywords will bring the target audience to your website. Local SEO can help to achieve this target.
With Pay Per Click Advertising, you can target certain types of people from certain places with certain interests. You can also target people who already showed interest in what you offer by Remarketing.
3 Search Engine Marketing can be Measured
You can use metrics to track performance and check success of your SEM Campaign.
In PPC, you can check conversion, clicks and budget spent so you can easily know what is working and what not.
4 Brand Awareness with Search Engine Marketing
Building brand awareness is important for every business. Obviously, people will buy from you only if they know you exist. People mostly use search engines to find websites. With SEM, you can increase visibility of your website on Search Engine.
When people search on search engines, they can see your brand if its ranking on top. To increase conversion and sale, you must increase brand awareness first. Even if they don’t buy the first time, you can target them with Retargeting.
5 ROI from Search Engine Marketing
SEO delivers best ROI of any inbound marketing Channel. However, it is a long-term process but you can get the best conversion rate by ranking on search engine.
With Google Ads, you can easily track ROI with built-in capabilities.
There is no minimum investment required for Google Ads so the risk is very less compared to other platforms where you require high up-front costs. Moreover, you only pay for results. When someone clicks on your ad, you pay for that click.
Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has 23 years of experience in the field of Ecommerce website, software and app development. Ray volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs.